Having developed strong working relationships with countless media contacts in the Midwest and beyond, The Silverman Group is able to secure prominent exposure for its clients across a broad range of print and electronic vehicles, including the rapidly expanding social media network. Based on specific client goals, The Silverman Group can successfully reach out to both the mass media, reaching thousands (millions!) of viewers or readers, and more specific niche media, especially on-line, geared toward a more targeted audience.

In addition to working pro-actively with members of the media to secure positive publicity (or deflect negative communiqués), The Silverman Group is also considered a valuable media resource for locating an expert "sound bite" or simply a good photo opportunity.

Whether promoting a hot new hotel or an historic landmark, a long-standing engagement or a one-night-only event, The Silverman Group helps bring our clients into the spotlight by:

• Researching and compiling targeted media lists, including print, electronic and the increasingly valuable network of on-line/social media vehicles, from websites to blogs to emailers
• Developing and distributing all forms of press materials, from press releases to comprehensive press kits, from biographies to backgrounders
• Tracking client presence in on-line vehicles, and managing social media communications
• Placing major feature stories, interviews, profiles and must-read column items
• Securing critical reviews
• Arranging and promoting public appearances
• Facilitating photo and b-roll shoots
• Coordinating opening night events
• Serving as media liaison
• Providing strategic overall publicity counsel

In addition to coordinating media relations and promotions, The Silverman Group has strong relationships with an extensive retinue of outside service providers including full-service, entertainment-oriented advertising agencies and design firms. Through these relationships, The Silverman Group can assist clients with:

• Targeted advertising plans and media buys
• Added-value advertising with third-party partners
• Grass-roots/community outreach
• Media promotions and sponsorships
• Media coaching
• Website Development
• Graphic Design
• Printing
• Direct Mail
• A/V recording
• Collateral materials
• Group sales